contrarian investing
An investment strategy that goes against prevailing market sentiment — buying when others are fearful and selling when others are greedy.
Example
“The contrarian investor bought bank stocks at the height of the 2008 panic when everyone else was selling.”
Memory Tip
CONTRARIAN = do the OPPOSITE of the crowd. Buy fear, sell greed.
Why It Matters
Contrarian investing can help you avoid making emotionally driven financial decisions during market swings. Understanding this strategy encourages you to think independently about your investments rather than following the crowd, which often leads to buying high and selling low.
Common Misconception
Many people assume contrarian investing means always doing the opposite of what everyone else does, but it actually requires careful analysis and research. Being contrarian for the sake of it can be just as risky as following the herd without thinking.
In Practice
During the 2020 stock market crash, many fearful investors sold their stocks at steep losses while contrarian investors saw it as an opportunity to buy quality companies at 30 to 40 percent discounts. Those who bought during the panic and held for the next few years saw their investments grow substantially as markets recovered and reached new highs.
Etymology
CONTRARIAN (going against the crowd) INVESTING. Investing CONTRARY to the prevailing sentiment.
Common Misspellings
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See Also
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